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Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
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Destination Image - Do Berlin´s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place´s image in an era that refers to the global tourist?
An exploratory study of Arab-Islamic and Protestant European youths` pre-visitation image©2008 Masterarbeit -
European B2C E-Commerce in the Banking Sector
©2008 Magisterarbeit