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Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Value Based Knowledge Strategies
Strategies to built and share Explicit Knowledge to create Corporate Value and underpin Critical Capabilities©2001 Diplomarbeit -
The influence of intellectual property rights on international business
©2003 Masterarbeit -
Balancing the Value-Based Corporate Scorecard
©2003 Diplomarbeit -
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An Approach to an Accountable Client-Communication Mix in the Banking Industry
Exemplified at WestLB AG©2007 Masterarbeit -
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Reputation Management in Small and Medium-sized Enterprises
Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.©2007 Masterarbeit -
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit