Risikomanagement, Balanced Scorecard, Umfeldscanning

An analysis of market trends and their consequences for the business model of cooperative banks

Traditionelles Marketing & Kultmarketing

Financial reasons for building the U.S. plant

With Regard to Support Controlling and Marketing

Analyzing the Changing German Landscape of Venture Capital Finance in the Light of Capital Market Theory and New Institutional Economics

An Empirical Investigation with German Data

The role and importance of Internal Marketing in Complaint Management Processes

Ist Case-Based Reasoning eine geeignete Problemlösungsmethode für die Entscheidungsunterstützung in der Anlageberatung bei Finanzdienstleistungsunternehmen?

Opportunities and Threats and their Impact on Strategy

An Analysis based on the Resource-based View