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Marketing Concept for the Friedrich Naumann Foundation
On the Example of the Regional Office of Johannesburg, Republic of South Africa©2003 Diplomarbeit -
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Destination Image - Do Berlin´s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place´s image in an era that refers to the global tourist?
An exploratory study of Arab-Islamic and Protestant European youths` pre-visitation image©2008 Masterarbeit