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The Global Semiconductor Industry
©2000 Bachelorarbeit -
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The Language of Pictures in Print Media Advertising
©2001 Diplomarbeit -
Permission Marketing of Informediaries in M-Commerce Advertising
©2002 Diplomarbeit -
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Small and medium-sized enterprises, globalization and the internet
©2002 Masterarbeit -
Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study
Orange County, California, USA©2002 Diplomarbeit -
Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Marketing Concept for the Friedrich Naumann Foundation
On the Example of the Regional Office of Johannesburg, Republic of South Africa©2003 Diplomarbeit -
Critical Success Factors of Mobile Payment
©2002 Masterarbeit -
Female stereotypes as reflected in English advertising
©2003 Magisterarbeit -
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The Transforming Power of Business-to-Business Electronic Business
©2002 Diplomarbeit -
Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
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Language and Business
International Communication Strategies in Saxon Small and Medium-Sized Companies©2004 Doktorarbeit / Dissertation -
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Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit