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Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XMLDiplomarbeit 1998 -
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The controlling of interest rate risk in banks
Diplomarbeit 2000 -
The Global Semiconductor Industry
Bachelorarbeit 2000 -
Word-of-Mouth: Influences on the choice of Recommendation Sources
Magisterarbeit 1998 -
International E-Business
Building Online Customer Loyality with Relationship ManagementDiplomarbeit 2001 -
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The Impact of the Internet on the Marketing of Travel Intermediaries
Diplomarbeit 1998 -
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Increasing Customer Loyalty via Mobile Customer Relationship Management
Diplomarbeit 2002 -
Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study ApproachDiplomarbeit 2002 -
Are Customers loyal to the Tesco Superstore in Roundhay
Bachelorarbeit 2003 -
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Derivatives as an instrument of financial management in international companies
Magisterarbeit 2003 -
Building Consumer Good Brands in China
From the Perspective of Enterprises from Western CountriesDiplomarbeit 2004 -
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitationsDiplomarbeit 2003 -
How Can Databases Improve Sales?
Bachelorarbeit 2004 -
Successful Branding
A critical examination of Customer Experience Management for Persona InternationalDiplomarbeit 2005 -
A Case Analysis - Exploring Customer Attitudes on BMW
Masterarbeit 2005 -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMCBachelorarbeit 2006