An Exemplary of Strategic Chances and Risks for the Mobile Network Industry

Practical guidance for the adaptation of IMC

Inhalte und Umsetzung

A situational analysis considering communication tools, opportunities and limitations

Die Schnittstelle zwischen Konsument und Einzelhandel

An exploratory study of employees’ perceptions on their use and effectiveness

Implicit Personality Theories, Leadership Prototypes, and Cultural Differences in Trait Inferences between Germany and Great Britain

Successful in managing integration processes

An examination of causes for undesirably high employee turnover after the foreign assignment

The role and importance of Internal Marketing in Complaint Management Processes

Strategies to built and share Explicit Knowledge to create Corporate Value and underpin Critical Capabilities