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Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -