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International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Customer Centric Business Models, two steps beyond Customer Relation Management
An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"©2003 Masterarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Open Source Customer Relationship Management Solutions
Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises©2008 Bachelorarbeit