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Ergebnisse
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The impact of a strong global Employer Brand in the war for talent
Bachelorarbeit 2009 -
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Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port ElizabethDiplomarbeit 2008 -
Global Advertising in a Cultural Context
Diplomarbeit 2008 -
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator modelMasterarbeit 2007 -
Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging CompanyDiplomarbeit 2000 -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer TheoryDoktorarbeit / Dissertation 2006 -
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IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMCBachelorarbeit 2006 -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AGDiplomarbeit 2006 -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency ApproachDiplomarbeit 2005 -
Successful Branding
A critical examination of Customer Experience Management for Persona InternationalDiplomarbeit 2005 -
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Language and Business
International Communication Strategies in Saxon Small and Medium-Sized CompaniesDoktorarbeit / Dissertation 2004 -
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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western CountriesDiplomarbeit 2004 -
The Transforming Power of Business-to-Business Electronic Business
Diplomarbeit 2002 -
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Female stereotypes as reflected in English advertising
Magisterarbeit 2003 -
Marketing Concept for the Friedrich Naumann Foundation
On the Example of the Regional Office of Johannesburg, Republic of South AfricaDiplomarbeit 2003 -
Critical Success Factors of Mobile Payment
Masterarbeit 2002