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- Tourismus - Sonstiges (10)
- BWL - Handel und Distribution (2)
- Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media (2)
- VWL - Makroökonomie, allgemein (1)
- BWL - Offline-Marketing und Online-Marketing (1)
- Geowissenschaften / Geographie - Wirtschaftsgeographie (1)
- BWL - Marktforschung (1)
- Kulturwissenschaften - Sonstiges (1)
- BWL - Unternehmensführung, Management, Organisation (1)
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Destination Image - Do Berlin´s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place´s image in an era that refers to the global tourist?
An exploratory study of Arab-Islamic and Protestant European youths` pre-visitation image©2008 Masterarbeit