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- BWL - Unternehmensführung, Management, Organisation (8)
- Führung und Personal - Sonstiges (3)
- BWL - Handel und Distribution (3)
- BWL - Beschaffung, Produktion, Logistik (2)
- Tourismus - Sonstiges (1)
- BWL - Offline-Marketing und Online-Marketing (1)
- BWL - Customer-Relationship-Management, CRM (1)
- Informatik - Angewandte Informatik (1)
- BWL - Investition und Finanzierung (1)
- BWL - Marktforschung (1)
- Tourismus - Hotelmanagement (1)
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Customer Centric Business Models, two steps beyond Customer Relation Management
An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"©2003 Masterarbeit