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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation