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- BWL - Offline-Marketing und Online-Marketing (10)
- BWL - Unternehmensführung, Management, Organisation (6)
- BWL - Investition und Finanzierung (4)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Beschaffung, Produktion, Logistik (3)
- BWL - Handel und Distribution (2)
- Tourismus - Sonstiges (1)
- Amerikanistik - Sonstiges (1)
- Informatik - Wirtschaftsinformatik (1)
- BWL - Unternehmensforschung, Operations Research (1)
- Informatik - Internet, neue Technologien (1)
- BWL - Marktforschung (1)
- BWL - Sonstiges (1)
- VWL - Sonstiges (1)
- BWL - Unternehmenskommunikation (1)
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Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit