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A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit