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- BWL - Offline-Marketing und Online-Marketing (4)
- BWL - Handel und Distribution (2)
- BWL - Informationswissenschaften, Informationsmanagement (1)
- BWL - Marktforschung (1)
- BWL - Customer-Relationship-Management, CRM (1)
- Führung und Personal - Sonstiges (1)
- Philosophie - Philosophie der Neuzeit (ca. 1350-1600) (1)
- Didaktik - Englisch - Pädagogik, Sprachwissenschaft (1)
- BWL - Unternehmensführung, Management, Organisation (1)
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An analysis of "Product Placement" as a strategic communication instrument
With particular regard to its effects on viewers of cinema and television film©1998 Diplomarbeit -
Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
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Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit