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- BWL - Investition und Finanzierung (14)
- BWL - Offline-Marketing und Online-Marketing (12)
- BWL - Unternehmensführung, Management, Organisation (8)
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Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
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Female stereotypes as reflected in English advertising
©2003 Magisterarbeit -
Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
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The label can give (imaginary) wings: The Placebo Effect of Energy Drinks
©2007 Diplomarbeit -
The Language of Pictures in Print Media Advertising
©2001 Diplomarbeit -
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