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- BWL - Unternehmensführung, Management, Organisation (12)
- BWL - Offline-Marketing und Online-Marketing (4)
- BWL - Investition und Finanzierung (2)
- Führung und Personal - Sonstiges (2)
- BWL - Handel und Distribution (2)
- BWL - Controlling (1)
- Pädagogik - Hochschulwesen (1)
- BWL - Sonstiges (1)
- Informatik - Software (1)
- Politik - Internationale Politik - Thema: Frieden und Konflikte, Sicherheit (1)
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Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit -
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit