-
Destination Image - Do Berlin´s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place´s image in an era that refers to the global tourist?
An exploratory study of Arab-Islamic and Protestant European youths` pre-visitation image©2008 Masterarbeit -
-
Feasibility Studies for Hotels
An analysis of essential elements in the preparation process of feasibility studies for hotel projects©2005 Diplomarbeit