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- BWL - Offline-Marketing und Online-Marketing (4)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Investition und Finanzierung (2)
- VWL - Makroökonomie, allgemein (2)
- BWL - Unternehmensführung, Management, Organisation (2)
- Jura - Zivilrecht / Handelsrecht, Gesellschaftsrecht, Kartellrecht, Wirtschaftsrecht (1)
- Energiewissenschaften (1)
- BWL - Marktforschung (1)
- Informatik - Wirtschaftsinformatik (1)
- Informatik - Computerlinguistik (1)
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit