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- BWL - Offline-Marketing und Online-Marketing (4)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Investition und Finanzierung (2)
- VWL - Makroökonomie, allgemein (2)
- BWL - Unternehmensführung, Management, Organisation (2)
- Jura - Zivilrecht / Handelsrecht, Gesellschaftsrecht, Kartellrecht, Wirtschaftsrecht (1)
- Energiewissenschaften (1)
- BWL - Marktforschung (1)
- Informatik - Wirtschaftsinformatik (1)
- Informatik - Computerlinguistik (1)
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Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Web 2.0: User-Generated Content in Online Communities
A theoretical and empirical investigation of its Determinants©2007 Bachelorarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
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Developing indicators to diagnose Dutch Disease
©2010 Diplomarbeit -
Structured Finance and the 2007-2008 Financial Crisis
Causes, Consequences and Implications©2009 Masterarbeit -
Total Quality Management For Micro-businesses in the Manufacturing Industry
©2008 Diplomarbeit -
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Wind Power in China 2008
An Analysis of the Status Quo and Perspectives for Development©2008 Diplomarbeit -
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Strings of Natural Languages
Unsupervised Analysis and Segmentation on the Expression Level©2006 Diplomarbeit -
Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
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Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared
©2004 Doktorarbeit / Dissertation -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit