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- BWL - Unternehmensführung, Management, Organisation (8)
- BWL - Offline-Marketing und Online-Marketing (5)
- BWL - Beschaffung, Produktion, Logistik (3)
- BWL - Handel und Distribution (2)
- BWL - Rechnungswesen, Bilanzierung, Steuern (1)
- Didaktik - BWL, Wirtschaftspädagogik (1)
- BWL - Unternehmenskommunikation (1)
- Führung und Personal - Sonstiges (1)
- Informatik - Internet, neue Technologien (1)
- BWL - Marktforschung (1)
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Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study
Orange County, California, USA©2002 Diplomarbeit -
An analysis of "Product Placement" as a strategic communication instrument
With particular regard to its effects on viewers of cinema and television film©1998 Diplomarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit