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- BWL - Customer-Relationship-Management, CRM (4)
- BWL - Unternehmensführung, Management, Organisation (3)
- BWL - Handel und Distribution (2)
- Politik - Internationale Politik - Thema: Internationale Beziehungen (1)
- Führung und Personal - Sonstiges (1)
- Tourismus - Hotelmanagement (1)
- BWL - Unternehmenskommunikation (1)
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit