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- BWL - Offline-Marketing und Online-Marketing (10)
- BWL - Handel und Distribution (8)
- BWL - Marktforschung (6)
- BWL - Investition und Finanzierung (4)
- BWL - Unternehmensführung, Management, Organisation (4)
- BWL - Customer-Relationship-Management, CRM (3)
- Tourismus - Sonstiges (3)
- BWL - Wirtschaftspolitik (2)
- Informatik - Angewandte Informatik (2)
- BWL - Beschaffung, Produktion, Logistik (2)
- Medien / Kommunikation - Medienökonomie, -management (2)
- BWL - Unternehmenskommunikation (2)
- Informatik - Wirtschaftsinformatik (1)
- Energiewissenschaften (1)
- BWL - Informationswissenschaften, Informationsmanagement (1)
- Ingenieurwissenschaften - Maschinenbau (1)
- Kulturwissenschaften - Europa (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
- Ingenieurwissenschaften - Allgemeines (1)
- Ingenieurwissenschaften - Bauingenieurwesen (1)
- Touristik / Tourismus (1)
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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
Critical Success Factors of Mobile Payment
©2002 Masterarbeit -
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Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
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Global Advertising in a Cultural Context
©2008 Diplomarbeit -
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Mass Customisation
The impact of mass customisation-technologies on the clothing industry - focusing on the UK and Germany©1998 Diplomarbeit