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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
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Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit