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Destination Image - Do Berlin´s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place´s image in an era that refers to the global tourist?
An exploratory study of Arab-Islamic and Protestant European youths` pre-visitation image©2008 Masterarbeit -
Reputation Management in Small and Medium-sized Enterprises
Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.©2007 Masterarbeit