-
-
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
-
The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
-