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- BWL - Unternehmensführung, Management, Organisation (27)
- BWL - Customer-Relationship-Management, CRM (6)
- BWL - Offline-Marketing und Online-Marketing (4)
- Führung und Personal - Sonstiges (3)
- BWL - Handel und Distribution (3)
- BWL - Investition und Finanzierung (3)
- BWL - Sonstiges (2)
- BWL - Beschaffung, Produktion, Logistik (2)
- Tourismus - Hotelmanagement (2)
- Gesundheit - Pflegewissenschaft - Sonstiges (1)
- Informatik - Wirtschaftsinformatik (1)
- Führung und Personal - Führungsstile (1)
- VWL - Makroökonomie, allgemein (1)
- Informatik - Internet, neue Technologien (1)
- Pädagogik - Hochschulwesen (1)
- Informatik - Angewandte Informatik (1)
- BWL - Controlling (1)
- Medien / Kommunikation - Medienökonomie, -management (1)
- Informatik - Software (1)
- BWL - Marktforschung (1)
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Customer Centric Business Models, two steps beyond Customer Relation Management
An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"©2003 Masterarbeit -
Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit