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Behavioural Targeting - An Online Analysis for Efficient Media Planning?
©2008 Masterarbeit -
Destination Image - Do Berlin´s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place´s image in an era that refers to the global tourist?
An exploratory study of Arab-Islamic and Protestant European youths` pre-visitation image©2008 Masterarbeit -
E-Learning and foreign languages
©2002 Diplomarbeit -
European B2C E-Commerce in the Banking Sector
©2008 Magisterarbeit -
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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit