TY  - BOOK
AU  - Katja Meyer
PY  - 2008
CY  - Hamburg, Deutschland
PB  - Diplom.de
SN  - 9783836610193
TI  - The label can give (imaginary) wings: The Placebo Effect of Energy Drinks
DO  - 10.3239/9783836610193
UR  - https://m.diplom.de/document/225618
N2  - Inhaltsangabe:Abstract:  This study addresses the influence of energy drinks on concentration, examining in particular the impact of their stimulating ingredients (physiological effect) and product label (label/placebo effect) on objectively measured and perceived concentration.   A 3 x 3 (beverage x product label) – cross-factorial between-subjects design was applied. 364 students sampled a beverage, evaluated their perceived concentration at different points in time and completed a standardized concentration test after a latency of 30 minutes. While the beverage itself had neither an effect on perceived concentration nor on the concentration test results, perceived concentration was influenced by the product label.   The relation between the product label and perceived concentration was partly mediated by expectations, which in turn were conditionally moderated by the global belief in the efficacy of energy drinks. Inhaltsverzeichnis:Table of Contents:  Abstract2  Zusammenfassung (German Abstract)3  A.Theory  Introduction4  Energy Drinks as stimulant Drinks5  Psychological Mechanisms influencing Product Performance8  Theoretical Background9  Empirical Evidence11  Impact of the global Belief15  B.Method  Participants16  Stimuli16  Experimental Design and Procedure18  Measures20  Measurement of objectively measured Concentration21  Measurement of perceived Concentration21  Measurement of the global Belief22  C.Results  Manipulation Checks23  Analyses of Effects on Concentration23  Preliminary Analyses23  Impact of the Beverage24  Impact of the Product Label26  Indirect Effects of Expectations and the global Belief28  Mediationg Role of Expectations29  Global Belief as Moderator32  D.Discussion  Conclusions35  Main Effects of the Beverage and the Product Label36  Indirect Effects40  Methodological Limitations and further Research43  Closing Remarks45  References46  Author’s Note54  Table 155  Figure Captions56 Textprobe:Text Sample:  Chapter ‘Empirical Evidence’:  There is a wide range of empirical evidence revealing the influence of external cues on product evaluation, thereby proving the existence of the labeling effect. In one of the most popular studies on the influence of a label on taste-related judgments Allison & Uhl (1964) asked beer drinkers to rate different kinds of beer. In a blind test ratings did not vary amongst the different beers, but when the beers were labeled subjects gave the one they usually prefer higher ratings, these being […]
KW  - marke, placebo, effect, energy, drink, wirtschaftspsychologie, bull
LA  - Englisch
ER  -