@book { AufbaueinesCommunityManagementsimRahmenderSocialMediaStrategie,
    title = "Aufbau eines Community Managements im Rahmen der Social-Media-Strategie",
    author = "Rahel {Kindermann} and Barbara {Rüttimann}",
    year = "2019",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    url = "https://m.diplom.de/document/463165"
}