@book { DerBegriffvonMarkeGeschlechtsdimensionenderMarke,
    title = "Der Begriff von Marke. Geschlechtsdimensionen der Marke",
    author = "Daria {Lunina}",
    year = "2017",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    url = "https://m.diplom.de/document/367072"
}