@book { BrandingReligion,
    title = "Branding Religion",
    subtitle = "Theoretische Überlegungen zum Zusammenhang von Religion und Marketing",
    author = "Florian  {Pflanz}",
    year = "2016",
    publisher = "Diplom.de",
    address = "Hamburg, Germany",
    url = "https://m.diplom.de/document/339802"
}