@book { CustomerRelationshipManagementCRMimB2BSektordesindustriellenGrohandels,
    title = "Customer-Relationship-Management (CRM) im B2B-Sektor des industriellen Großhandels",
    author = "Pascal {Limburg}",
    year = "2015",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    url = "https://m.diplom.de/document/295284"
}