@book { TheInfluenceofBrandPersonalityintheRelationshipofAmbushMarketingandBrandAttitude,
    title = "The Influence of Brand Personality in the Relationship of Ambush Marketing and Brand Attitude",
    author = "Daniel Markus {Jueterbock}",
    year = "2012",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842839410",
    url = "https://m.diplom.de/document/229300"
}