@book { MethodsforAssessingBrandValue,
    title = "Methods for Assessing Brand Value",
    author = "Tatiana {Soto J.}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836608725",
    url = "https://m.diplom.de/document/229087"
}