@book { ThewillingnessofconsumerstotakepartinconsumerresistanceintimesofWeb20,
    title = "The willingness of consumers to take part in consumer resistance in times of Web 2.0",
    author = "Martin {König}",
    year = "2011",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842823686",
    url = "https://m.diplom.de/document/228733"
}