@book { MarketingrelevantculturalimpactsontheconsumerbehaviourwithinthecommunicationpolicydeterminedusingtheUnitedArabEmirates,
    title = "Marketing-relevant cultural impacts on the consumer behaviour within the communication policy determined using the United Arab Emirates",
    author = "Marc {Termath}",
    year = "2011",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842821354",
    url = "https://m.diplom.de/document/228657"
}