@book { ImportanceandpotentialofNeuromarketingforBrandManagementinbusinesstobusinessMarketing,
    title = "Importance and potential of Neuromarketing for Brand Management in business-to-business Marketing",
    author = "Friedrich {Gentner}",
    year = "2011",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842821248",
    url = "https://m.diplom.de/document/228651"
}