@book { KritischeEvaluierungderCorporateSocialResponsibilityalsInstrumentderMarketingethik,
    title = "Kritische Evaluierung der Corporate Social Responsibility als Instrument der Marketingethik",
    author = "Melanie {Draba}",
    year = "2011",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842820517",
    url = "https://m.diplom.de/document/228624"
}