@book { CulturalDifferencesasaHiddenHurdletoSuccessfulBusiness,
    title = "Cultural Differences as a Hidden Hurdle to Successful Business",
    author = "Isabelle {Mrugalla}",
    year = "2011",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842813830",
    url = "https://m.diplom.de/document/228483"
}