@book { TheConceptofStrategicFit,
    title = "The Concept of Strategic Fit",
    author = "Moritz {Garlichs}",
    year = "2011",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842808874",
    url = "https://m.diplom.de/document/228232"
}