@book { WelcheMarkteintrittsstrategieistfrdenAutomobilherstellerinChinaoptimal,
    title = "Welche Markteintrittsstrategie ist für den Automobilhersteller in China optimal?",
    author = "Hadrien {Hildebrand}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842806474",
    url = "https://m.diplom.de/document/228126"
}