@book { StrategischeUnternehmensfhrung,
    title = "Strategische Unternehmensführung",
    author = "David {Meier}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842806405",
    url = "https://m.diplom.de/document/228120"
}