@book { ChancenundRisikenmultisensorischerMarkenkommunikation,
    title = "Chancen und Risiken multisensorischer Markenkommunikation",
    author = "Marco {Hünecke}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842805934",
    url = "https://m.diplom.de/document/228091"
}