@book { HRPRGettogetherPersonalmarketingundPublicRelationsfreinattraktivesArbeitgeberimageindenSocialMedia,
    title = "HR-PR: Get together? Personalmarketing und Public Relations für ein attraktives Arbeitgeberimage in den Social Media",
    author = "Marina {Eilert}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842804630",
    url = "https://m.diplom.de/document/228050"
}