@book { MglichkeitenundGrenzendesGuerillaMarketinginderAutomobilindustrie,
    title = "Möglichkeiten und Grenzen des Guerilla Marketing in der Automobilindustrie",
    author = "Sven {Pischke}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842803862",
    url = "https://m.diplom.de/document/228015"
}