@book { WillPredictiveBehavioralTargetingChangeOnlineDirectMarketingWays,
    title = "Will Predictive Behavioral Targeting Change Online & Direct Marketing Ways?",
    author = "Raj Pal Singh {Kharabanda}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842801790",
    url = "https://m.diplom.de/document/227942"
}