@book { DieBedeutungdesEmployerBrandingfrdiestrategischeMarkenfhrung,
    title = "Die Bedeutung des Employer Branding für die strategische Markenführung",
    author = "Mareike Ulrike {Wolf}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836646031",
    url = "https://m.diplom.de/document/227756"
}