@book { HumorinderWerbungiminterkulturellenVergleich,
    title = "Humor in der Werbung im interkulturellen Vergleich",
    author = "Julia {Arnhold}",
    year = "2010",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836644532",
    url = "https://m.diplom.de/document/227696"
}